So you think you can just start a new venture tomorrow by yourself and become successful in no time? Well, not so fast.
Here’s a realization I had this past week. My story is that I have been successfully hosting podcast-type interviews from start to finish for over 2.5 years. By “start-to-finish”, I mean contacting guests, doing pre-interviews, scheduling guests, carefully crafting interview questions, conducting an interview where I’m actually engaging with the guest casually (yet staying in the parameters of the interview questions I created), engineering the recording session itself, doing follow up with said guest to make sure they get paid and thanked for their time, editing the audio from the interview, recording the intro voiceover copy, and popping music bumpers in for a final mix…oh, and getting the final files to the powers that be. I thought, “I’m good at this, and I can also do voiceover and music and audio editing, and I should be an entrepreneur and create my own podcast! It’ll be fun and I’ll provide entertaining but educational content for millions! Done!”
After 2 months, I told myself off. I also thought twice about it all. As you probably can imagine, there’s a LOT more to launching a podcast than the steps above. I believe I was in a state of denial, thinking that if I just make great content, then I’m done! Ya, can we say reality check? I was faced by a scary, flaming asteroid of branding, marketing strategy, audience engagement, retention and growth…and ADMIN WORK GALORE that barreled at me at hyper speed as I frantically ran from it, action movie style (insert intense shrieking here). I know that’s a super eye-roller of a description, but whatever, because you got the point.
Anyway, I’m sure that some of you reading this have been in the same boat and have started a passion project. You find that it’s really hard. You let it wither and crap out. Then you make an excuse for it. Well, I’m with ya’. I’ve done this more times than I should admit with songs, bands, and day jobs. So instead of giving up, getting in my ‘jammies, and choosing to binge on whatever is available on Netflix (which I’ve found isn’t much these days), I decided to apply some recent wisdom imparted on me by a savvy group of business people I know. They said:
Entrepreneurial rule #1 : Don’t Go It Alone.
Hrm. “But I always do everything by mySELF!”, my Play-the-Martyr Self says. Some time goes by. I sulk. I sleep. I vent. I distract myself with something else. I go bowling. (not really, but I could have). I halfway convince myself that no one could ever possibly “get it” even if I do ask for help.
Then, my That’s Enough Bullsh*t Self jumps in and yells, “Not this time! You can find the right person. SEE THIS THROUGH.”
In a single phone call, my life coach both reminded me about my That’s Enough Bullsh*t Self AND referred me to someone who happened to be perfect. And he helped me tremendously by solving my teetering-on-the-edge of dropping yet another baby problem. A second call later, I hired the VA he referred to me. Of course, she ain’t cheap, but I’m now a happy girl focusing on the creative again, as this woman is officially going to prevent me from unraveling in total overwhelm and giving up completely. And she’s a bad ass military kid, so I know she’ll hold me accountable. And that I dig, my friends.
The message here is that I hope that all of you consider the power of teamwork, holding steadfast to your dreams and not thinking you are the only person who can do everything right. And it’s ok to feel like you are overwhelmed or want to run away and drop the dream. But don’t freak out. You don’t have to go it alone. Ask for help, actually allow the person to do the stuff you ask them to, maintain your own stamina for what you want to be focusing on, and produce something great!
Do it. I’m rootin’ for ya.